Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Antecedents and consequences of consumers’ trust in electronic intermediaries: An empirical study of hotel booking websites

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Frontiers of Business Research in China

Electronic intermediaries are recognized as one of the most significant B2C business models in the Internet era. A trustworthy intermediary website functions as both an information intermediary and a credibility intermediary. Given the critical role of trust in driving online purchase behaviors, the technology acceptance model (TAM) has been applied to investigating the impact of technology on online trust from the perspective of users’ perception of Web interface. However, consumers’ trust in an electronic intermediary derives from not only technological factors, but also factors of brand reputation and consumers’ individual experiences. We conducted an experiment in the context of hotel booking websites. Results based on structural equation modeling indicate that the impact of an intermediary’s reputation exceeds that of technology acceptance. Besides, reputation sum and reputation distance, which stand for synthesis effect and the cask effect respectively, are the two mechanisms of trust transfer.


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Frontiers of Business Research in China — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation