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The Greening of the Gospel (and Black Body): Rev. Ike’s Gospel of Wealth and Post-Blackness Theology

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The purpose of this essay is to explore Rev. Ike’s particular form of positive confession theology and self-representation in relationship to his own professed post-black identity. By fusing the conversionist elements of his Pentecostal roots with the Spiritualist teachings of metaphysics and New Thought philosophy, Rev. Ike offered African Americans a theological vision of attaining material wealth while effacing what he and many of his followers regarded as the multiple negative cultural markers that blackness signified. This was not simply a theology that was preached from the pulpit; it was packaged and presented within media frames. Therefore, this essay will equally unveil and demystify the multiple aesthetic representations and conspicuous displays deployed by Eikerenkoetter, which reflect well-worn strategies on the part of the oppressed that connect understandings of citizenship and freedom with hyperconsumption.

Affiliations: 1: Harvard Divinity School 45 Francis Avenue, Cambridge, Massachusetts, Email:


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