Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Tricks and Truths of Drug Marketing: An Insider’s Experience of an Indian Pharmaceutical Organization

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Asian Journal of Social Science

Abstract The present article aims at providing some detailed insights into the cultural and ethical dimensions of pharmaceutical sales and marketing practices in India. The first author had six months of experience in the field of pharmaceutical marketing. This experience has been used as a means to understand the complementary elements of the subject concerned like business-network, strategies, roles and relations of various stakeholders, nature of exchange as well as intentions around transactions and practices from an insider’s perspective. By a continuous interpretation of multiple layers of consciousness implicit within the first author’s experience and with systematic recreation of his reactions, this article shows how Indian drug representatives are trained, what they do on a daily basis and also about their socialization process within corporate culture which has long eluded the anthropological studies of pharmaceuticals. Thus, it provides an ethnographic perspective or representation of how the networks, relations and ideologies are structured and organized, and in general, how things work in the Indian pharmaceutical industry.

Affiliations: 1: Department of Anthropology, University of Calcutta India


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Asian Journal of Social Science — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation