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Bifurcation of Commercial Tradition in West Indonesia, 1850–1930, as Reflected in Contemporaneous Malay Print Publishing

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Abstract To establish the branching-off of a novel tradition, 4 parts of the paper consider: (1) the Austronesian commercial tradition, and precolonial emergence of financial tradition up to the dissolution of the VOC in 1799; (2) continuation of traditional indigenous shipping and trade throughout the 19th and half the 20th centuries; (3) parallel development of divergent, industrial-age forms in indigenous trade and finance since c. 1850, particularly as reflected in commercial advertisements, noting slower modernist development in trade and finance than in indigenous society in general; (4) some post-1930 consequences of the belated modernisation in trade and finance, and the gradual overcoming of the developmental ambiguity after 1945.

Affiliations: 1: Fritz Haber Institute


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