Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Evolutionary Adaptation of Korean Divination to Religious Markets

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

A Case Study of Three Divination Communities in the Seoul Metropolitan Area

image of Asian Journal of Social Science

Although divination is admittedly the oldest religious tradition constructed in human societies, there are few sociological researches on divination. This article explains different features of three divination communities in the Seoul Metropolitan Area (SMA) in contemporary Korea and then analyses their theoretical significance and implication in terms of religious market theory. Different patterns of competition that each divination community faces in a religiously pluralistic market are influenced by a religio-economic rationality and a socio-structural limitation specific to each niche market. However, a new relationship between local diviners and the municipal government is made with the construction of a “divination valley”: a divination community to encourage religious competition and innovation as well as to attract more city tourists as a local cultural property. Based on the evolution of divination communities, the paper applies the notion of “elective affinity” to the relationship between religious diversity and a polytheistic rationality in the context of contemporary Korean religious market.

Affiliations: 1: Kyung Hee University


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Asian Journal of Social Science — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation