Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Social Support Predicts Perceived Cultural Salience of Prosocial Ideas but not Normativeness of Prosocial Behaviour

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Journal of Cognition and Culture

AbstractThe present study tests the hypothesis that the degree of perceived availability of social support predicts one’s perception of prosocial ideas as salient to one’s cultural group. Using both qualitative and quantitative methodology, cognitive data associated with prosocial ideas (formulated as values and norms) in Swedish society, including their structure, accessibility in recall and intergenerational transmission, as well as information on social support and psychological health status were collected during 2008-2009 in Skåne, Sweden. In regression analysis consistent predictive effects of social support were found for values but not for norms. Endorsement of norms (both prosocial and pro-self) was strongly affected by measurements of emotional and cognitive empathy, and by one’s general beliefs in human goodness. Implications for studying social learning mechanisms and exploration of the properties of norms relevant to the co-evolution of human culture and sociality are discussed.

Affiliations: 1: Department of Anthropology, University of Connecticut 354 Mansfield Road, Beach Hall U-1176, Storrs, CT 06269 USA


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Journal of Cognition and Culture — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation