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Who are the "Yuppies"? A Popular View

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image of International Journal of Comparative Sociology
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Yuppies (Young Urban Professionals) are the "darlings" of the media and the marketeers in the 1980's. From a sociological perspective, they are a minority-but as trendsetters and risk-takers, with more political clout, education, and affluence-they may be considered the aspiring "New Elites" for this generation. This article suggests a "Lifestyle Profile" of the YUPPIES identifying their more interesting (and potentially significant) social and behavioral attributes.

10.1163/156854286X00195
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/content/journals/10.1163/156854286x00195
1986-01-01
2016-12-09

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