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Activism Gone Shopping: An Empirical Exploration of Individual-Level Determinants of Political Consumerism and Donating

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image of Comparative Sociology
For content published from 1960-2001, see International Journal of Comparative Sociology.

Using data collected from the European Social Survey (made available by the Norwegian Social Science Data Services), we compare the political acts of buycotting, boycotting, and direct monetary donation and examine the different individual-level attributes that determine people to engage in these political acts. Specifically, we examine the individual attributes that best indicate an individual’s propensity to engage in these activities. Our main findings are that women and young people participate in political consumerism more than men and older people. We also find that donors differ substantially from buycotters and boycotters, which leads us to conclude that donating is a different, more traditional type of participation than is political consumerism. This sets the stage for studying nontraditional realms of political expression and in particular indicates a need for future studies on political actors most likely to engage in political consumerism.

Affiliations: 1: Lamar University, Department of Political Science 4400 Martin Luther King, Jr. Parkway, Beaumont, TX 77710, USA, Email:; 2: Lamar University, Department of Political Science 4400 Martin Luther King, Jr. Parkway, Beaumont, TX 77710, USA, Email:


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