Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Clothing Matters: Asian-African Businessmen in European Suits, 1880-1980

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Comparative Sociology
For content published from 1960-2001, see International Journal of Comparative Sociology.

Asian businessmen in East Africa supplied goods, services and capital to African, Arabic, Asian as well as European customers. Within this complex cultural environment, they had to choose what to wear on any given occasion. Expressing dignity, wealth, trust and reliability are key variables in making cross-cultural business contacts and when it comes to building an appropriate image. When they arrived in East Africa between 1880 and 1920, Hindus and Muslims alike wore their own traditional attire. When they left Africa - around 1970 - they wore a typical European business suit. European clothes are an indicator of their “progressive” ideas, but must also be seen as a critique of their own culture.

Affiliations: 1: Department of History P.O. Box 1738 3000 DR Rotterdam Netherlands, Email:


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Comparative Sociology — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation