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Nollywood Films and the Cultural Imperialism Hypothesis

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From the viewpoint of the cultural imperialism hypothesis and its complications, the overall aim of this study was to find out if foreign films still had a stranglehold on Nigerian audience members. The findings indicate that a majority of respondents watch and have a favorable attitude towards Nigerian home video films. However, in terms of preference between local and foreign films, a small percentage indicated preference for the former. The study concludes that the high quality of production of American films accounts for the favorable views held by respondents, even though it is apparent that these and other foreign productions no longer have a captive market in Nigeria.

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Affiliations: 1: Department of Media Studies, University of Botswana, Gaborone, Botswana; 2: Mass Communication, University of Ilorin, Ilorin, Nigeria


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