Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

A Strategic Framework for Rural Micro-Enterprise Development: The Integration of Information Communication Technology (ICT), E-Commerce, Marketing, and Actor-Network Theory

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

For more content, please see Journal of Developing Societies.

Using a contextualist, interpretivist research method anchored in a South African rural women's organization, this paper contributes to the discourse on ICT-enabled rural microeconomic development. A conceptual framework, encapsulating rural socioeconomic development, ICTs (e-commerce through a government-sponsored telecentre), and marketing (as a particular business process) is probed using an in-situ participative action research project in cooperation with the organization's management team; and analyzed through Actor-Network Theory. The results reveal key barriers experienced by a rural development organization exploring ICT-enabled migration paths from development (self-help projects) to micro-enterprise. These barriers include the impact of traditional practices on a modern organization; the struggle to align marketing principles with cultural constraints; the conceptual confusion of relating development principles to business practices in a community isolated from regional and national levels of development; the consequences of leapfrogging the phases of institutionalization when implementing ICTs; and the consequences of the transitory mobilization of actors.

Affiliations: 1: Macquarie Graduate School of Management, Macquarie University, NSW, Australia;, Email:


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Perspectives on Global Development and Technology — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation