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Product Labeling and Sociocultural Values of Nigerian Consumers

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This paper examines the development of product labels in Nigeria. It highlights the successes and developments so far. The paper critically examines the approach adopted by labels giver especially in relation to Nigerian culture and traditions. This is because product labels in this country are still mostly communicated in foreign languages and without a proper consideration of the exiting norms, culture and values regarding communication while implementing labels on products. The paper therefore recommends ways by which the regulatory agencies can further achieve their aims and objectives from African perspective.


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Affiliations: 1: Department of Sociology, Faculty of the Social Sciences, University of Ado Ekiti P: M: B 5363 Ado Ekiti, Ekiti State Nigeria, Email:


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