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Transcultural Connections

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Hindi Films, Transborder Fandom and Muslim Hausa Audiences in Northern Nigeria

image of African and Asian Studies
For more content, see Journal of Asian and African Studies.

The virtual addiction of Muslim Hausa youth to Indian films has a long history, which stretched to the first Indian films screen in northern Nigerian cinemas in the 1960s. The cultural convergence between what the Hausa see as representations of Indian cultural behavior – in terms of social mores, dressing, social interaction – all served to create what they perceive as a convergence between Indian ‘culure’ and Muslim Hausa culture. This paper traces the evolutionary attachment of the Hausa to Indian films and culture. In particular, it traces the various ways through Hausa youth use various devices to adopt, or adapt Indian popoular culture to suit their own re-worked creative pursuits. As a study of transnational fandom, it provides vital insight into how cultural spaces are collapsed, despite spatial and religious spaces.

Affiliations: 1: Department of Mass Communication, Bayero University KanoNigeria


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