Cookies Policy
Cookie Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

The Role of Hallyu in the Construction of East Asian Regional Identity in Vienna

MyBook is a cheap paperback edition of the original book and will be sold at uniform, low price.

Buy this article

$30.00+ Tax (if applicable)
Add to Favorites

Ethnographic research in Vienna from 2009 to 2010 revealed how East Asians construct a collective regional identity by consuming Korean popular culture, known as hallyu. This paper is the first attempt at studying these immigrants as a group; scholars in Asian studies have previously focused on one nation. Unlike conventional studies of immigration, which focus largely on assimilation and integration in the new society and culture, this paper shows how immigrants construct their independent identities across national borders, and how advanced technology enables them to choose cultural content that evokes Asian values and sentiments. Hallyu thus informs their identity construction as East Asians in Europe.


Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Create email alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    European Journal of East Asian Studies — Recommend this title to your library

    Thank you

    Your recommendation has been sent to your librarian.

  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation