Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

ADVERTISING GOD: NIGERIAN CHRISTIAN VIDEO-FILMS AND THE POWER OF CONSUMER CULTURE

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Journal of Religion in Africa

Pentecostalism in Nigeria is increasingly altering the way that those who are attracted in large numbers by its practices and resources perceive their relationship with local culture and material goods. One of the practices of Pentecostalism that has captured popular imagination is the production of Christian video-films. This paper discusses how these popular narratives negotiate both the local worldview and the cultural marketplace. It argues that the rhetoric of Pentecostalism as portrayed in locally produced video-films is implicated in changing consumer tastes and behaviour. Although this type of Pentecostalism speaks the language of traditional worldviews in terms of the emphasis on occultism, it is harnessed to a project of westernised system of commodity consumption.

10.1163/15700660360703141
/content/journals/10.1163/15700660360703141
dcterms_title,pub_keyword,dcterms_description,pub_author
6
3
Loading
Loading

Full text loading...

/content/journals/10.1163/15700660360703141
Loading

Data & Media loading...

http://brill.metastore.ingenta.com/content/journals/10.1163/15700660360703141
Loading

Article metrics loading...

/content/journals/10.1163/15700660360703141
2003-08-01
2016-12-06

Sign-in

Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
     
    Journal of Religion in Africa — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation