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Zur religiösen Codierung moderner Ernährung. Ayurvedische Koch- und Ernährungsbücher als Lebensratgeber

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The article surveys German-language ayurvedic cooking and nutrition books from 1990 until today. The semantic analysis reveals a market diversification that corresponds to the following categories: health, diet, spirituality, and individualism. These are main attractors of Ayurveda along with its promises of holistic balance and cosmological integration. Because this development can be interpreted as a reaction to the Western scientific formation of "Ayurveda" within popular life advice literature, this essay uses the concept of reflexive nutrition as derived from M. Stausberg's reflexive ritualization (ZRGG 1/2003). Furthermore, the success of these books indicates an absence of Christian dietetics in Germany's religion landscape.


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