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Seeking Equality in Broadcasting: The Case for Third Sector Broadcasting

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Members of groups which are traditionally economically or socially disadvantaged tend to also suffer from additional barriers in relation to their ability to establish and control mass media outlets and from insufficiency of media output which represents them and addresses their specific needs. These inequalities in the field of mass media can help perpetuate and aggravate a situation of marginalization and are especially notable in relation to broadcasting due to the higher barriers of entry associated with the medium. The present article makes a case for the state promotion and support of third sector broadcasting as an affirmative measure which can be used to combat inequalities in broadcasting while discussing its advantages and disadvantages in comparison to alternative measures. The aim is not to negate the need for other types of measures but to explain why aiding the development of third sector broadcasting outlets is an option which warrants serious consideration by every state seeking to address situations in which specific groups have been disadvantaged in the field of mass media and broadcasting in specific.

Affiliations: 1: Ph.D. Candidate, Monash University Faculty of Law, Clayton, Victoria, Australia


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