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The Perception of the Importance of Chinese Cultural Values (马来西亚和台湾华商对华人文化价值观认同的比较分析)

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A Comparison of Chinese Entrepreneurs in Taiwan and Malaysia

image of Journal of Chinese Overseas

The main objective is to compare the perception of the importance of Chinese cultural values by Chinese entrepreneurs in Malaysia and Taiwan. A questionnaire that included demographic data and a survey of Chinese values was distributed by mail to Chinese entrepreneurs in Malaysia and Taiwan. A total of 95 questionnaires from Malaysia and 70 from Taiwan were returned. The results showed that perceptions of the importance of Chinese values are quite similar among Chinese entrepreneurs in Malaysia and Taiwan, and that some differences might be explained by social context. Overall, Chinese entrepreneurs in Malaysia perceived Chinese values to be more important than did Chinese entrepreneurs in Taiwan.这个研究报告的主要目的在比较马来西亚和台湾华裔企业家对华人文化价值观重要性的认同。研究是以问卷调查方式进行, 并以邮寄方式分发给在马来西亚和台湾的华裔企业家。 问卷内容包括了一些个人基本资料的测量及华人价值观量表。这项研究一共回收了95 份来自马来西亚华裔企业家及70份来自台湾华裔企业家的问卷。分析结果显示马来西亚和台湾华裔企业家对华人文化价值观的重要性认同相当类似,而一些不同的华人文化价值观的重要性的认同可能和他们所处的社会情况有关。整体而言,马来西亚华裔企业家对华人文化价值观的重要性认同稍高于台湾华裔企业家。This article is in English.

Affiliations: 1: Universiti Tunku Abdul Rahman ; 2: Canon Marketing (Malaysia) Sdn Bhd


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