Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

The Soft Power Differential: Network Communication and Mass Communication in Public Diplomacy

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of The Hague Journal of Diplomacy

This study posits that advocacy NGOs are successfully creating soft power using relational, network-centric public diplomacy. The United States, on the other hand, struggles to wield its soft power and continues to apply the outdated information, media-driven approach to its public diplomacy efforts. This article suggests that a public diplomacy strategy that tailors itself to the dynamics of the international context will prove most effective in achieving its tactical goals. The first section highlights changes in the international arena since the end of the Cold War and their corresponding impact on communication dynamics. The second section delineates the critical features that define mass communication and the network communication approach. The third examines specific applications of both communication approaches, drawing on examples from the US's post-'9/11' public diplomacy in the Arab world and those from advocacy NGOs. The paper concludes with implications of the differences between wielding versus creating soft power for state actors.

Affiliations: 1: School of Communication, American University, 4400 Massachusetts Avenue NW, Washington DC 20016-8017, United States

10.1163/187119007X240505
/content/journals/10.1163/187119007x240505
dcterms_title,pub_keyword,dcterms_description,pub_author
6
3
Loading
Loading

Full text loading...

/content/journals/10.1163/187119007x240505
Loading

Data & Media loading...

http://brill.metastore.ingenta.com/content/journals/10.1163/187119007x240505
Loading

Article metrics loading...

/content/journals/10.1163/187119007x240505
2007-10-01
2016-12-08

Sign-in

Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
     
    The Hague Journal of Diplomacy — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation