Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

What Became of the New Public Diplomacy? Recent Developments in British, US and Swedish Public Diplomacy Policy and Evaluation Methods

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of The Hague Journal of Diplomacy

SummaryThis article examines the relationship between theories of the ‘new’ public diplomacy and recent attempts by foreign ministries in the United Kingdom, United States and Sweden to develop public diplomacy strategies for the early twenty-first century. It provides a summary of policy debates in each nation alongside analysis of the evaluation methods that have been designed to support them. The article argues that expressions of a new public diplomacy are best explained within the constraints of different institutional and national cultures. Innovations in public diplomacy have typically taken place within the context of domestic demands for public accountability and value for money, pressures for empirical data to inform policy-making, and the increased centralization of public diplomacy activities. Evaluation plays an important role in improving actors’ capacities for newer forms of public diplomacy, but often by measuring the public diplomacy institution and its objectives, rather than whether the needs of foreign publics are met. This suggests that any paradigm shift from old to new public diplomacy has in practice centred on domestic and organizational concerns rather than the achievement of normative goals such as increased dialogue with foreign citizens.

Affiliations: 1: Department of Media and Communication, Karlstad University 651 88 Karlstad Sweden, Email:, URL:


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    The Hague Journal of Diplomacy — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation