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Communicating the Homeland’s Relationship with its Diaspora Community: The Cases of El Salvador and Colombia

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This article explores the official communication of the governments of El Salvador and Colombia to, and about, their diaspora communities. Through a qualitative content analysis of news releases, speeches, factsheets and other public information material, the themes used to ‘construct’ the image of the diaspora are explored, as well as the issues that these governments traditionally associate with their expatriates. The study also analyses the type of relationship described (that is, communal versus exchange), with its findings suggesting a typology of government-to-diaspora communication and a new category of relationship (‘hybrid’ relationships), which is detailed herein.

Affiliations: 1: School of Communications, Elon UniversityElon, NC 27244United; 2: College of Communication, DePaul UniversityChicago, IL 60604United


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