Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Humor Against Hegemony: Al-Hurra, Jokes, and the Limits of American Soft Power

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Middle East Journal of Culture and Communication

In 2004, the United States launched an Arabic language satellite television station, Al-Hurra ('the free one'). As a mass media outlet designed to enhance American geopolitical influence, it is considered one manifestation of a 'soft power' strategy. Soft power, however, is only effective to the extent that it can rely on 'willing interpreters and receivers'. This article considers humor in Al-Hurra's workplace and among its intended audience as a gauge of the availability of such interpreters and receivers. Humor, this article contends, reflects greater political discourses and attitudes, and therefore outlines the limits to American soft power in Arab regions.


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Middle East Journal of Culture and Communication — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation