Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

NPO Fundraising Strategies in Transformation: A Case Study of the United Way of Taiwan

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of The China Nonprofit Review

This article examines the transformation of the fundraising strategies of the United Way of Taiwan (UWT) from organizational change theory and resource dependency theory. At the same time, it considers the state and significance of nonprofit intermediary organizations in Taiwan that are engaged in charity fundraising and redistribution. The study focuses on the following questions: in order to reasonably distribute social donations among the poor and disadvantaged, how should the UWT effectively raise social resources? What adjustments to its developmental and fundraising strategies should the organization make in response to changes in the external environment? In a Taiwanese charitable donation market that has grown to roughly 50 billion yuan per year, how can the UWT compete or cooperate with other NPOs to increase its fundraising space? The study found that due to considerations of its institutional environment, the UWT focused on attaining legality and legitimacy during its formation. It also found that the change and growth segments of the organizational life cycle were visible in the UWT’s shifts in governance, in personnel, and in its overall development. At the same time, changes made to the UWT’s fundraising strategy demonstrated the organization’s control over resource dependency. Lastly, the study finds that in terms of fundraising strategy, the UWT faces the several challenges of expanding its resource network from the Taiwan’s North to its Middle and South, limiting its dependence on corporate resources, expanding its access to volunteer resources, social services groups and governments, and maintaining its collaborative partnerships.

Affiliations: 1: National Chung Cheng University; 2: Department of Social Welfare, National Chung Cheng University


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    The China Nonprofit Review — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation