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A Dumbbell Pattern in NGO Fundraising: The Case of World Vision

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image of The China Nonprofit Review

This essay first classifies four patterns of fundraising according to the number of donors and the number of beneficiaries involved: one to one, one to many, many to one, and many to many, each with its own pros and cons. The case study reveals that the donors ‐ organization ‐ recipients structure of fundraising manifested by World Vision’s efforts resembles a “dumbbell”: on the outside ends, large numbers of donors and beneficiaries are effectively connected with one another by the organization in the middle. This pattern, which represents the successful accomplishment of the organization’s mission, offers valuable lessons in fundraising and grant disbursals to all NGOs in China.


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