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Adaptive Context: The Fourth Element of Meaning

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The present article explores the notion of communication from the point of view of the traditions that have considered context as the essential element for the optimal understanding of a message. The article describes the historical evolution of context with special emphasis on the discussion between context-free and context-bound descriptions of interaction, and chooses the Dynamic Model of Meaning as the unifier of these diverging traditions through theoretical synergy. Our approach describes a further step in the understanding of context by incorporating a fourth element in context, i.e., Adaptive Context, that we deem essential to understand cognitive dynamism. In this article we describe the role of Adaptive Management and show how this fourth element of context is basic to describe cognition in communication and to create social rapport.

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