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Publishing and the Social Web Report from the Second Semantico Online Publishing Symposium, London, November 2011

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This report from a symposium held in London by digital publishing company Semantico found that change brought about by the social web might vary in pace across different publishing sectors, but that all publishers have some common issues. Chief among these is the danger that they get shut out of the conversation as the communities that naturally form around authors and subject areas transfer online, and their traditional status is challenged by the new phenomenon of mass curation. The answer is to put innovation at the centre of the business; focusing it on core specialisms, and avoiding indulging in a 'me-too' adoption of the latest trend.


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