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From Paratext to Primary Text: New opportunities for designers with print-on-demand publishing

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This paper demonstrates how involving a designer from the start of a publishing project can shift the way books are conceived and produced. It references Gerard Genette’s paratextual theory to explain how designers might transition from generating the material paratext for a book (cover and internal design/typesetting) to collaborating with writers on the development of the primary text (the content of the book). Using the print-on-demand book Analogue Bodies as a case study, the article describes how emerging digital communication, design, and production tools allow designers to collaborate with writers in more experimental ways.


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