Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Creating Persuasive Book Trailers as a New Media Marketing Tool

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Logos

Book trailers are a newer medium of video advertising intended to entertain and entice viewers into reading the featured book. So far, there has been little research on this form of persuasive digital storytelling, for which few established conventions yet exist. This article summarizes the results of a content analysis of 30 book trailers published on YouTube by the erstwhile ‘Big Six’ publishers’ young adult imprints. The content analysis uncovered patterns and indicators of rhetorical success among these video advertisements, which suggest some recommendations for publishers to consider when creating book trailers in the future.

10.1163/1878-4712-11112110
/content/journals/10.1163/1878-4712-11112110
dcterms_title,pub_keyword,dcterms_description,pub_author
10
5
Loading
Loading

Full text loading...

/content/journals/10.1163/1878-4712-11112110
Loading

Data & Media loading...

http://brill.metastore.ingenta.com/content/journals/10.1163/1878-4712-11112110
Loading

Article metrics loading...

/content/journals/10.1163/1878-4712-11112110
2016-10-04
2017-10-23

Sign-in

Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
     
    Logos — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation