Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Icarus Paradox or Verto in Prosperum: Chinese Internet Firms, Business Models and Internationalization

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of The Journal of World Investment & Trade

The main purpose of this work is to investigate and analyze Chinese Internet firms (CIFs) and their business models, corporate structures, and internationalization patterns in global business and trade. By using a case-based research approach, secondary data, and firm-specific information, the study specifically analyzes the behavior and growth of 18 CIFs in global business and trade. Findings of the study reveal that CIFs display and pursue unique strategies regarding growth, B-models and internationalization patterns. No two CIFs are the same regarding their expansion and firm-specific internationalization. This could be the result of distinct entrepreneurial initiatives and diverse company-specific strategies that have been pursued by CIFs in China and other markets. The paper adds value and timely discussion in an area that lacks meaningful investigations and discussion.

Affiliations: 1: Professor of Marketing and International Business, College of Business, West Texas A&M University, Canyon, Texas,


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    The Journal of World Investment & Trade — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation