Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Full Access Effects of combining visual and olfactory information on affective impressions

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Effects of combining visual and olfactory information on affective impressions

  • PDF
  • HTML
Add to Favorites
You must be logged in to use this functionality

image of Multisensory Research
For more content, see Seeing and Perceiving and Spatial Vision.

We receive different impressions from different visual images or odors, but it was not clear what kinds of impression the combination of visual images and odors elicits. Thus, we conducted experiments where we compared affective impressions when only olfactory information, only visual information, and combinations of olfactory and visual information were presented. In this experiment, the subjects were asked to rate the impression in ‘mild-sharp’ and ‘clear-dense’ dimensions using a visual-analogue-scale method when they were shown each of 8 different odors, 8 different visual images, or combinations of these different types of visual images and odors. The subjects were also asked to judge how much each specific combination of odor and visual image was harmonious on a 7-point scale. The results show some averaging effects when visual and olfactory information fell into different categories (i.e., mild, sharp, clear or dense) in the impression space. On the other hand, the impression of image–odor combination tended to be enhanced when the impression of odor or image alone fell into the same category along with the condition when they were judged as being harmonious. These results suggest that the way combination of visual and olfactory information elicits the impression may depend on the impression of individual visual and olfactory information and whether they are harmonious.

Affiliations: 1: Multisensoy Cognition and Computation Laboratory, Universal Communication Research Institute, National Institute of Information and Communications Technology (NICT), Japan

We receive different impressions from different visual images or odors, but it was not clear what kinds of impression the combination of visual images and odors elicits. Thus, we conducted experiments where we compared affective impressions when only olfactory information, only visual information, and combinations of olfactory and visual information were presented. In this experiment, the subjects were asked to rate the impression in ‘mild-sharp’ and ‘clear-dense’ dimensions using a visual-analogue-scale method when they were shown each of 8 different odors, 8 different visual images, or combinations of these different types of visual images and odors. The subjects were also asked to judge how much each specific combination of odor and visual image was harmonious on a 7-point scale. The results show some averaging effects when visual and olfactory information fell into different categories (i.e., mild, sharp, clear or dense) in the impression space. On the other hand, the impression of image–odor combination tended to be enhanced when the impression of odor or image alone fell into the same category along with the condition when they were judged as being harmonious. These results suggest that the way combination of visual and olfactory information elicits the impression may depend on the impression of individual visual and olfactory information and whether they are harmonious.

Loading

Full text loading...

/deliver/22134808/26/10/22134808_026_00_S135_text.html;jsessionid=JwE8s2UmhFJFRr_34hbRHsoc.x-brill-live-03?itemId=/content/journals/10.1163/22134808-000s0135&mimeType=html&fmt=ahah
/content/journals/10.1163/22134808-000s0135
Loading

Data & Media loading...

http://brill.metastore.ingenta.com/content/journals/10.1163/22134808-000s0135
Loading
Loading

Article metrics loading...

/content/journals/10.1163/22134808-000s0135
2013-05-16
2016-12-05

Sign-in

Can't access your account?
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation