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Digital publishing in the US: Driving the industry to vertical niches?

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Affiliations: 1: Mike Shatzkin has been involved in book publishing for over forty years as a book-store clerk, author, salesman, marketer, editor, agent, packager and analyst of digital change. He has spoken at and organized conferences in New York, London, Frankfurt, Copenhagen, Amsterdam, Toronto, Vancouver, and Sydney. He has been suggesting for several years that publishing will have to “niche,” or organize by subject, and has advised that the model of general publishers doing books on any subject that suits them is a dying model. He runs a consultancy called The Idea Logical Company, based in Manhattan, and has worked with almost all the English-speaking world's major publishers.,, URL:


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